The 30 Day MBA

Your Fast Track Guide to Business Success

by Colin Barrow

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Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.


Expand title description text
Publisher: Kogan Page
Edition: 3

Kindle Book

  • Release date: September 3, 2013

OverDrive Read

  • ISBN: 9780749469917
  • Release date: September 3, 2013

EPUB eBook

  • ISBN: 9780749469917
  • File size: 1769 KB
  • Release date: September 3, 2013

PDF eBook

  • ISBN: 9780749469917
  • File size: 3237 KB
  • Release date: September 3, 2013

1 of 1 copy available

Available formats

Kindle Book
OverDrive Read
EPUB eBook
PDF eBook

subjects

Business Nonfiction

Languages

English

Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, this third edition of the hugely successful The 30 Day MBA shows you to use key business concepts and tools to assess business decisions and implement strategy. Now with a new concept for each chapter - including crowdfunding, digital marketing, business incubators and the 80/20 principle - it also provides coverage of the key optional modules: Mergers and Acquisitions and International Business. New case studies include Volkswagen Group China, Google in China, IKEA, Meraki, Ocado, Ford, IBM and McDonalds among others.Including a range of free online resources that enable you to revise and test your knowledge, this bestselling classroom-free guide is brimming with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.


Expand title description text
  • Details

    Publisher:
    Kogan Page
    Edition:
    3

    Kindle Book
    Release date: September 3, 2013

    OverDrive Read
    ISBN: 9780749469917
    Release date: September 3, 2013

    EPUB eBook
    ISBN: 9780749469917
    File size: 1769 KB
    Release date: September 3, 2013

    PDF eBook
    ISBN: 9780749469917
    File size: 3237 KB
    Release date: September 3, 2013

  • Creators
  • Available formats
    Kindle Book
    OverDrive Read
    EPUB eBook
    PDF eBook
  • Languages
    English